Mumbai gets its first-ever mul...(Retail)

Mumbai gets its first-ever multi-designer store exclusively for men

 Mumbai     24 Oct, 2018     Mumbai

For a long time now, Mumbai has been home to acclaimed boutiques like Ensemble, Le Mill and Melange, which offer a plethora of designer options for women to take their pick from, but the city has always had a dearth of similar dedicated destinations for men. Bringing a change to the current scenario is Curato, a first-of-its-kind multi-designer boutique focused on menswear. Nestled within the lively lanes of Bandra, this one is the brainchild of marketing professionals Shibani Bhagat and Tanisha Rahimtoola Agarwal.

As the name suggests, the boutique showcases a finely curated collective of designers across categories, stocking everything from apparel, footwear and accessories. Once here, you can turn to labels like Shift, Khanijo and Doodlage if you are looking for contemporary silhouettes; Bloni or Antar-Agni for androgynous options; Sahil Kochhar and Nikhil Thampi for formal wear; and Dhruv Kapoor to make a luxe athleisure statement. And considering Diwali is right around the corner, a space that offers a repertoire of ethnic, timeless Indian wear by leading names like Rohit Bal, Rohit Gandhi + Rahul Khanna, Rajesh Pratap Singh and Kunal Rawal, among many others, is more than welcome.

Housed inside a bungalow, the store boasts of an interior that is just as appealing as its concept—it is complete with plush, monochromatic upholstery and rooms which combine storytelling with a unique visual aesthetic. With a deep-rooted motive of offering a bespoke shopping experience, Curato further aspires to fill the void in menswear retail by offering pre-ordering and customisation services. Scroll onwards to have a quick peek at the space.

News Courtesy - Vogue India